Consumers often see their skin care routine as part of “me” time. To optimize that time, they are willing to dedicate time and resources into finding the right products. Even if they are satisfied with their current regime, 80% say they are still looking for a better product. This article presents five ways brands can […]
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Keeping track of industry trends during the last few months of the coronavirus pandemic has been no small feat. Social Standards analyzed social data points into benchmarked insights about every brand, product, feature and trend consumers talk about, and presented the data in a new report, “COVID-19 Insights: Beauty – May 2020.” The report stated: • Lip care […]
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Kantar COVID-19 Barometer analysis highlights potential for sustainability acceleration, as people seek to support businesses who are trying to do good. Corporate sustainability progress has been gathering steam following the Business Roundtable signing in August 2019 and upon the release of the ‘Davos Manifesto’ in January 2020. Now some pundits believe that COVID-19 will impede […]
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