COVID-19 has impacted the lives and livelihoods of billions of people in a brief span of time and has demanded that industries reassess their assumptions and practices. The beauty industry is no exception, nor is its approach to packaging. Core to this reset in thinking is safety. For the consumer, this increasingly focuses on hygiene. […]
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According to John Jiménez, senior exploration scientist at Belcorp, Colombia, with the COVID-19 outbreak and responding influx of hand sanitizer and cleanser formulations, personal care products making antiviral and disinfectant claims are especially hot right now, as you might expect. “I [recently attended] … a webinar that showed several products specifically communicating virus protection,” Jiménez told Cosmetics & […]
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When it comes to searching for products online, 58% of skin care users focus on brand-related keywords. New data from Digital Luxury Group (DLG) was gathered after the agency analyzed the online performance of 28 premium beauty brands with skin care as their main product. The report stated that online skin care search volumes have grown […]
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