Beauty consumers are constantly on the hunt for the next “it” trend, product and ingredient. Thanks to the ever-changing, social media-influenced nature of the industry, it can be hard to determine whether a trend has real staying power or if it’s just a flash in the pan. Spate analyzed more than 10 billion beauty data signals to […]
Leia mais
The men’s grooming market is about to become more sophisticated. Over the last 18 months, a bevy of male-oriented brands launched with the intention to elevate their basic skin-care routines beyond face wash and moisturizers. Hetime, launched in January, offers sheet masks designed with the male face in mind. Men’s brand Lumin offers moisturizers, exfoliators […]
Leia mais
In 2008, mascara was credited with making up for the weakness in other categories. Fast-forward to today: mascara is on the decline and many new color brands have skipped the category altogether. Huda Beauty sells 23 types of false eyelashes, both faux and mink, but not a single tube of mascara. Fenty Beauty, Kylie Cosmetics, and Anastasia […]
Leia mais